Along with that, one of the most distinctive features of the business of the company is that it donates exactly half of its profit to the developing countries for the purpose of building toilets, which it generates from selling the products. The company brought the invention in the toilet papers by making it completely recycle enable as the company claims 100% recycled. Who gives a crap, the company has been marked itself as a unique company as it introduced a revolutionary product in the market of toilet papers (Ainomugisha, 2018). The whole course of the study is designed in a way that it sheds light on the integrated marketing communication with an example of a company which is newcomer in the industry. Most of the businesses, especially the small businesses uses the strategy that in order to reach out to maximum customer base while aiming to generate most of the revenue from market.
The study intends to give a clear understanding of the concept of integrated marketing communication. The Concept of Integrated Marketing Communicationĭiscuss about the Integrated Marketing Strategy Of Who Gives A Crap.
Integrated Marketing Communication And Marketing Strategies By Who Gives A Crap.
